What is Google product taxonomy and how does it work? A helpful guide

Understanding consumers’ behavior, especially online, is a hard nut to crack. For the majority of searchers, it takes only 5 seconds to click on a desired website in the SERP. That means the users or consumers do not even scrutinize properly before clicking. Familiar thumbnails, images, and attractive user interface design compel them to click on the website. So, your customers are making decisions influenced by visual elements. In this article, we will learn about Google product taxonomy and how it works.

The terms you should know before propelling deep into Google product taxonomy

Google Merchant Center: This free tool allows buyers to search and discover countless products on Google effortlessly. As a digital marketer, you can use this tool to upload and control your product information that appears in Google Search, Google Maps, and YouTube.

Google product categories: The Google product category or Google taxonomy is a helpful option for merchants to categorize their items. Organizing your products into categories will make it easier for prospective buyers to find what they’re looking for. As a merchant, if you skip this feature, your customers will struggle to find the products, which can result in abandoning your website.

Google product taxonomy

Do you want to know the secret behind outperforming your competitors? Let us unveil it to you! Google product taxonomy or Google shopping taxonomy is Google’s list of product categories that organize items in a shopping feed. For instance, if you type “gold wristwatches” in the search bar, you will get all the sponsored and unsponsored results in SERPs.

Google automatically allocates an established set of categories and subcategories to the products of its merchants, indicating their proper place in the online buying environment. Keeping the items in the correct category will increase the visibility and searchability of your products. Hence resulting in a smooth shopping experience.

Why is Google taxonomy important?

Many sellers question why it is mandatory to categorize the products. For some products, Google taxonomy is not required. However, items that come in the category of clothing and accessories, media, and software must be carefully organized and labeled. The reasons that, as a seller, you should always consider categorizing your items incorporate the following:

Assisting Google in determining which search phrases to display for you
Customers do not struggle to find your products. Consequently, your product can reach a larger audience since when they search for a term related to your item, it will instantly show up in SERPs.
Google taxonomy also increases click-through rate (CTR). A product’s click-through rate tends to rise when it appears in numerous relevant searches.

Boost organic traffic and improve SEO.

Conclusion

There are virtually 6,000 categories; the number might vary as Google keeps updating and changing its taxonomy. Moreover, these categories are further split into subcategories, thus making it easier for shoppers to find the desired products. Do you know what is more amazing? Bing Shopping and Facebook product ads also use Google product categories. Therefore, detailed and accurate classification aids in improving your website’s suitability for multichannel advertising.

Are you struggling to improve your product’s online visibility? Leave the matter to Search Marketing Services, a leading digital marketing agency in Dallas, USA. We provide exceptional e-commerce solutions and employ the latest strategies to grow sales. Contact us now and live your dream of a successful business.