What Is E-Commerce? Definition, Trends, and Advancements

What Is E-commerce? Definition, Trends, and Advancements

A large fraction of consumers are shifting from running in the markets for shopping to buying products over the internet. Therefore, this activity has brightened the future of e-commerce. Amazon and eBay are the two electronic commerce platforms that are growing rapidly in the world of online business.

What is E-Commerce?

Electronic commerce (e-commerce) refers to the process of buying and selling products over a digital platform. It includes transmitting funds, online banking, and online advertisements of brands and products. In this contemporary era, everything is within reach on the Internet for online buyers. From groceries to airplane tickets, the e-commerce platform won’t disappoint you. Moreover, entertainment is also a huge chunk of electronic commerce, which incorporates music, movies, and series.

What is an E-Commerce Website?

Any website that allows you to sell and buy products over the Internet is referred to as an e-commerce website. Amazon, Allbirds, Alibaba, and Simply Chocolate are some examples of e-commerce websites.

The Future of E-Commerce After Covid-19

What has made e-commerce thrive in recent years is the arrival of the deadly COVID-19. It certainly gave the future of e-tailing a new look. People locked themselves inside their rooms and turned their attention to all kinds of Internet platforms to access their needs.

Right after the pandemic, shopping habits drastically changed. Furthermore, people embraced technology and shifted their businesses to digital platforms.

According to NielsenIQ statistics, 67% of all customers say that COVID-19 changed their shopping behaviour, and this percentage is expected to rise.

Current Trends in Eectronic Commerce

  • Personalization
  • Marketing through influencers
  • Fast delivery services
  • Eco-friendly packaging
  • Excessive use of social medial

Definition of E-Commerce Personalization

Personalization is something that all online buyers expect. However, it is also not something that all online retailers provide. Delivering relevant content and offering suggestions based on consumers’ preferences is e-commerce personalization.

Marketing Through Influencers

You might have come across various social media influencers giving reviews about certain products or promoting a brand. In addition, some influencers provide you with codes that give you discounts. However, they are paid to promote a business’s product over social media apps like Facebook, Instagram, and YouTube.

Fast Delivery Services

Many online stores offer delivery on the exact day the order is placed. This trend is gaining firm control over online retailing. Interestingly, 61% of online buyers pay additional charges for same-day deliveries. Seamless delivery procedures are perfect when you need something urgently.

Eco-Friendly Packaging

Folks are becoming conscious of the need to free our planet from plastic and its detrimental effects. Therefore, online businesses, taking advantage of the situation, mostly deliver their products in eco-friendly packaging. This is one of the best strategies to help your business flourish.

Excessive use of social media

Introducing your brand or product through social media is becoming trendy, and it plays a huge role in enhancing the future of e-commerce.

Advancements in Electronic Commerce

  • Role of AI in e-commerce
  • Augmented Reality (AR) and Virtual Reality (VR)

Role of AI in E-Commerce

We all know artificial intelligence is growing rapidly around the world. You will find AI in almost every technological advancement. However, in e-commerce, AI can be used to predict buyers’ needs and assist you in designing a useful sales process.


Augmented Reality and Virtual Reality

With technologies like Augmented Reality (AR) and Virtual Reality (VR), you can give your users a friendly and smooth buying experience. AR and VR help you frame modernistic business strategies to capture online buyers. In addition, it creates virtual showrooms so that consumers can examine merchandise without leaving the comforts of their homes or having to go to a physical store.


As electronic commerce is becoming a central approach in businesses, it is important to connect with professionals who can grow your online merchandise. Through our exceptional services, we are ready to guide you more on electronic commerce to make your business visible to millions of people.

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