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User Experience and SEO- A Perfect Combination For Enhanced Visibility

Search Engine’s algorithms keep evolving and therefore, it is quite tough to determine exact strategies through which a website or page gets on the top in SERPs. However, what we know is user experience plays an indispensable role in ranking a website. Interestingly, in the future UX is going to become more significant. But do you know what is more interesting? The combination of user experience and SEO! 

Sometimes, one element is not enough to give you a desired outcome. A perfect blend of two elements proves magnificent to bring forth targeted goals. Similarly, user experience and SEO combined together to enhance the page rankings. Moreover, it is also important to know that SEO has evolved exponentially over the ten years. Stuffing targeted keywords was the past practice to rank websites that resulted in warping Google’s search rankings. The good websites began losing their rank and the poor websites began ranking on the top. Google responded to the situation by updating its SEO policies and now there are tons of factors that Google employs in its algorithms to make sure that a relevant website appears on the top. 

The Relationship Between User Experience and SEO:

As you know UX provides a visitor with the following benefits:

  • Easy navigation
  • Quick response
  • Simple to understand design and layout of the website
  • Content quality
  • Streamlined menus


While the goal of excellent UX design is to give users a smooth and fulfilling experience, subpar UX can cause annoyance and desertion, which can have a detrimental effect on SEO. To make it more understandable for you, lets say, user experience is directly proportional to SEO. A good UX design can lead to good engagement, and better click-through rate which in return influences Search Engine Optimization. However, let’s dig deeper to learn more about how user experience and SEO work together.

Engagement

User engagement depends on a better UX and content relevancy. It is true that users spend most of their time on sites that offer smooth experiences and are visually attractive. As a result, visitors engage more with the website and tend to share it with others causing an increase in search rankings and more traffic. 

Bounce rate

You might have come across the pages or websites that you find bland and irrelevant. Do you keep scrolling down that website or promptly return? Obviously, you leave the website as soon as you find it uninteresting and pointless, leading to a higher bounce rate. 

 

Bounce rate is the term used to describe the percentage of visitors that leave the website without scrolling down enough. A high bounce rate means the content is not up to the visitor’s expectations. Besides, because search engines view a high bounce rate as an indication that the website is not relevant or helpful to users, it can result in a worse search rating.

Click-through rate

Click-through rate or CTR is a metric that gauges a website’s capability to engage users and their actions performed on the specific website. For instance, you opened a page and started reading a content, while reading a content you found something interesting on the page and clicked to learn more about it.

 

A high CTR indicates a user’s positive response to the website. A lower CTR is a reflection of a poor website, low user interaction, and crummy user experience.

Wrapping up

The Internet is chock-full with content; therefore, to improve your website’s ranking you need to work on various factors. One of them is SXO (Search experience optimization) to reach prospects and make them convert. Marketers utilize SEO and UX strategies to attract as many customers as they can and satisfy their needs by providing high-quality content, worthwhile features for products, or first-rate user experiences. 

 

Search Marketing Services is an excellent platform to increase your engagement, online presence, and ranking on SERP. Our UI/UX designers form a website that instinctively catches people’s sight and results in better engagement. Contact us today to begin your journey of online success! 

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